Well, hello there. You’ve landed at
Moon Pup Creative™
An Indepdendent Copywriting Studio
for Greater-Good Brands and Smart People Who Care About Things
(or ICSFGGBASPWCAT, but that just doesn’t have the same ring to it, you know?)
Here, in this Mooniverse,
we don’t write the kind of copy that’s merely a tool for manipulating the masses
into salivating over something they don’t actually want or need,
making inflated-yet-ultimately-unfounded claims,
or attempting to come between your reader, their discernment, and their critical thinking.
No. (And also, ew.)
But the kind of copy we do write?
It’s the “help sell your products or services to the right-fit people at the right point in their journey by being clear and telling the truth” kind of copy.
The “Wait, how did you manage to take something so complex and write about it in such fun and approachable way?” kind of copy.
The “sparks genuine connections, enthusiastic yesses, and worthwhile experiences” kind of copy.
The “Finally! I’m so relieved it’s not just me – I can’t believe there’s someone else out there who actually gets it” kind of copy
(or, as Anne Lamott more eloquently wrote, the “one lonely isolated social animal finally making contact” kind of copy).
So, who’s we?
Well, one of us is a good question asker, an even better listener, and is willing to argue about how Home Alone 2: Lost in New York is at least just as good as – if not slightly better than – the original Home Alone (also a cinematic masterpiece, to be clear).
The other holds two trick titles, can surgically extract a squeaker in ten seconds flat, and is almost always granted a bite of scrambled egg when she asks for one.
We both (sometimes) snore.
As you’ve probably gathered,
the copywriting part of the we
is actually a me
Hi! I’m Carly. I started what would eventually become Moon Pup Creative back in 2018, after having a dramatic revelation that I did, indeed, have just one “wild and precious life” –
and that it was far too short to be spending most of my waking hours wilting under the glare of fluorescent lights, prioritizing “the shareholders” over humanity, and destroying my nervous system in service of generating unlimited profits for a few evil men.
If you’ve ever thought, “There has to be a better way,” when it comes to how we market, sell, facilitate, and communicate, I think so, too – and I’m so glad you’re here.
(So, you want the story behind the dramatic revelation or what?)
Where lighthearted meets thoughtful, depth dances alongside delight, and
the Bronte Sisters go to a 90s-era Pizza Hut with the Belcher (aka Burger) Children
colorful copy for care-focused people in a bottom-line-obsessed world
A Little Help, Please: The Strategy Session
For when you need…
the curiosity, creativity, and effortless collaboration that comes with having a copywriter – particularly one with an affinity for the quirks of human behavior – in your corner.
Bring your in-progress draft, the not-quite-right published page, or any other copy conundrum you’d like a little help with!
Care Crafted: Full (Moon) Website Copy
For when you’re ready to…
define and refine your special something – the impossible-to-replicate qualities that make you you and the work you do so exceptional –
and distill it into words that go beyond just sounding great on your website (but don’t worry, they’ll do that, too!)
Beyond Little Treats: The About Page Kit
A self-paced course that’ll help you…
write an about page that feels equally as exciting as instantly hitting it off with a new friend and as dependable as the sweatpants you’ve owned since 2007 –
all while fostering real connections and helping your discerning community feel great about spending their hard-earned dollars with a business like yours.
Oh hey!
Need something you don’t see listed above –
maybe a standalone sales page (love those!), email sequence, a website or funnel copy audit, a workshop or hot seat session for your group program, or a go-to copywriter for that big “But what if…” idea you’re thinking up? Pretend it’s 2002 and text me on my Excel phone! (or, you know, just click here)
Wanna connect with your reader more profoundly and start selling more confidently?
You’ve gotta start by getting ultra-specific in your copy – and this free workbook + audio combo will show you how (and you can put it to use by, like, tomorrow).